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About The Pure Feed Company

Founded by a group of horse enthusiasts and nutrition experts, The Pure Feed Company was born out of a love for horses and an understanding of their unique dietary needs. We recognised a gap in the market for feed that was both nutritionally balanced and free from unnecessary additives. The Pure Feed Company is all about re-inventing equine nutrition with a view to ensuring that every horse has the opportunity to enjoy a life of optimum health & wellbeing, performance, and longevity.

Commitment To Quality

Quality is at the heart of everything we do. From sourcing the finest ingredients to meticulous manufacturing processes, we are committed to maintaining the highest standards. We use the very best UK and international equine scientists to design and create nutritionally superior, natural, and sustainable products. We meticulously select ingredients and employ advanced formulation and manufacturing processes to ensure the highest quality standards. The Pure Feed Company produces a range of high-quality natural horse feeds that are low in sugar and starch, high in fibre, and all contain our premium broad-spectrum balancer. Our range of complete feeds are easy to feed, palatable, competitively priced, and proven to be very effective in maximising and maintaining the performance & well-being of everything from youngstock to multi-discipline competition horses & veterans alike.

Made in the UK

We are proud to say that all of our feeds are produced here in the UK

FREE Shipping

We offer FREE SHIPPING for all orders in the UK with 15 bags and over*

Sustainable

We are dedicated to playing our part in making the world more sustainable

100% Natural

We use high-quality ingredients and no unnecessary additives. 

Sustainability And Care

We are dedicated to sustainable practices that protect our planet. Our bags are designed to be eco-friendly, made of 100% recyclable LDPE-4 which is made from 30% recycled material. We aim to source UK-grown ingredients where possible and manufacture in UK mills – leading to reduced horse feed miles and fuel consumption. We believe that caring for horses goes hand-in-hand with caring for the environment they live in.

Our Team

At The Pure Feed Company, we are more than just a provider of high-quality equine nutrition; we are a team of passionate horse lovers and dedicated professionals. Each member of our team brings unique expertise and a shared commitment to enhancing the health and wellbeing of your horses.

Liv Smith MSc

Liv Smith MSc

Sales Executive

Liv combines academic expertise with a lifelong passion for horses. Holding an MSc from Hartpury, she has been involved with horses from a young age, giving her a strong foundation in equine care and nutrition. As part of our sales team, Liv helps customers find the right feed solutions for their horses with confidence and practical knowledge.

Sarah Baldrick MSc

Sarah Baldrick MSc

Marketing Apprentice

Sarah is part of our marketing team, with a Master’s in Sports Business Management and a background in equestrian media. She has worked with top influencers and has managed social media for HorseWorldTV. Outside of work, Sarah spends time with her horse competing dressage

Elise Kings BSc

Elise Kings BSc

Head of Nutrition

Elise graduated from Hartpury with a degree in Equine Science before working as a veterinary nurse in an equine practice. She then moved into the equine supplement industry, gaining valuable insight into horse nutrition. Joining the Pure Feed team in 2023, she now helps owners make informed feeding choices backed by both scientific knowledge and hands-on experience.

Ruth Potter BSc

Ruth Potter BSc

Marketing Apprentice

Ruth holds a degree in Applied Equine Science and Business from the Royal Agricultural University, combining her passion for horses with her work in marketing. She has owned horses for six years, and her own horse’s experience with equine metabolic syndrome has given her a strong appreciation for the importance of proper nutrition.

Our Commitment

Our team at The Pure Feed Company is united by a shared goal: to provide your horses with the best nutrition available. We combine our diverse skills and experiences to create feeds that support the health, performance, and happiness of your equine companions. Whether you need expert nutritional advice, customer support, or insights into our latest products, our team is here to help.

Apply to become a Brand Ambassador!

Are you passionate about equine nutrition and the well-being of horses? Do you believe in the benefits of natural feeding and want to share this with the equestrian community? If so, we’d love to hear from you!

For any questions or additional information, please contact us at info@purefeed.com or 01458 333 333.

Thousands of people love our feeds

I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪Her string of horses are all #poweredbypurefeed 🩵#thepurefeedcompany #purefeed #eventer #eventing #showjumping

I think we can all agree, we are obsessed with @montieventing ‘s Joey 🤩

#throwback to our content day with Pure Feed brand ambassador, Millie Juleff. With a fantastic start to the season already, we are all excited to see where Millie goes 💪

Her string of horses are all #poweredbypurefeed 🩵

#thepurefeedcompany #purefeed #eventer #eventing #showjumping
...

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Meet Megan & Willie 👋
@megan_devonportAs Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.For more help and advice about navigating equine nutrition, get in touch with our team.#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking

Meet Megan & Willie 👋
@megan_devonport

As Megan explains, Willie struggles with equine gastric ulcer syndrome. But by changing to a low starch & sugar, free from molasses and cereal Pure Feed diet, Megan has seen a vast improvement in him.

For more help and advice about navigating equine nutrition, get in touch with our team.

#thepurefeedcompany #allyoufeedislove #purefeed #poweredbypurefeed #pureworking
...

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We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster📞 +44 1460 712123We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you're a retailer interested in stocking Pure Feed, we’d love to hear from you!#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Rose Mill Feeds in Ilminster (TA19 9DW) is a Pure Feed stockist! 🛒
@rosemillfeedsilminster

📞 +44 1460 712123

We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️
Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!

#Proudtostockpurefeed #thepurefeedcompany #purefeed
...

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Laminitis-Safe Feeds: What’s Best for Your Horse?Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!❌ No cereals, no molasses, no unnecessary starch!Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.📖 Not sure what to choose? Try our free diet plan! 🔗  link in bio!#thepurefeedcompany #purefeed

Laminitis-Safe Feeds: What’s Best for Your Horse?

Unlike many brands, almost every Pure Feed product is suitable for laminitic horses!

❌ No cereals, no molasses, no unnecessary starch!

Our range:
🔹 Pure Balance = Low-cal balancer, ideal for good doers.
🔹 Pure Fibre Balance = Extra fibre + small feeding rate.
🔹 Pure Easy = Low-cal, high-fibre mix with slow-release energy.
🔹 Pure Working = More calories for horses in regular work, still low in starch.
🔹 Pure Veteran Mix/Pellets = Soft, easy-to-digest for older horses.
🔹 Pure Condition Mix = Supports weight gain without excessive starch.
🔹 Pure Linseed = Omega-3 for skin, coat & condition.
🔹 Pure Meadow Mash = Hydrating, quick-soaking fibre source.
🔹 Pure Refuel = Low-starch recovery feed for hard-working horses.

🚫 Avoid: High starch feeds & cereals like oats, maize & wheat.

📖 Not sure what to choose? Try our free diet plan! 🔗 link in bio!

#thepurefeedcompany #purefeed
...

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Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm#thepurefeedcompany #purefeed #excitingtimesahead

Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm

#thepurefeedcompany #purefeed #excitingtimesahead
...

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Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters… all included in Pure ReFuel!Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash

Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.

💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters

… all included in Pure ReFuel!

Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒

#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
...

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🐴 How Horses Use Sugar & Starch for EnergyNot all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.📸 - @equiellis

🐴 How Horses Use Sugar & Starch for Energy

Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:

🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.

⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.

⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.

📸 - @equiellis
...

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Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove

Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵

Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.

Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333

#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
...

106 2
💚 Pure Easy 💚Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.🔬 Scientifically Formulated for Total Nutrition:➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt🚫 Free From:Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.Do you feed Pure Easy? Let us know in the comments below! 👇#thepurefeedcompany #purefeed #pureeasy

💚 Pure Easy 💚

Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.

🔬 Scientifically Formulated for Total Nutrition:

➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt

🚫 Free From:

Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.

With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.

Do you feed Pure Easy? Let us know in the comments below! 👇

#thepurefeedcompany #purefeed #pureeasy
...

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Did you known the entire Pure Feed range is free from molasses? 💪Why is this important?❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.🦷 Better for Teeth – Excess sugar can contribute to dental issues.Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It's as easy as 1,2,3! 🩵#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove

Did you known the entire Pure Feed range is free from molasses? 💪

Why is this important?

❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.

🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).

💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.

🦷 Better for Teeth – Excess sugar can contribute to dental issues.

Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵

#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
...

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Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressageAs Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️💬 DM us
📧 info@purefeed.com
📞 01458 333 333#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage

As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️

💬 DM us
📧 info@purefeed.com
📞 01458 333 333

#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...

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Can't decide between easy and working? Check out the table to see the main differences 💚💙If you're still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm#pureeasy #pureworking #thepurefeedcompany #purefeed

Can`t decide between easy and working? Check out the table to see the main differences 💚💙

If you`re still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.

Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm

#pureeasy #pureworking #thepurefeedcompany #purefeed
...

67 2
Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents

Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵

The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!

#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents
...

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Struggling to find a performance feed that’s suitable for your laminitic horse?💡 Pure Working is the solution!Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.Why Pure Working for Laminitic Horses?🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵#thepurefeedcompany #purefeed #laminitis #laminitisrecovery

Struggling to find a performance feed that’s suitable for your laminitic horse?

💡 Pure Working is the solution!

Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.

Why Pure Working for Laminitic Horses?

🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.

Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵

#thepurefeedcompany #purefeed #laminitis #laminitisrecovery
...

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