Pure Veteran Mix
£22.44
Made in the UK
Pour la version française, cliquez ici
Voor Nederlands, klik hier
Pure Veteran Mix is specially formulated for older horses, containing everything they need in one bag. With soft, easy-to-chew chop and increased levels of vitamins, minerals, and protein to support an older horse’s changing needs.
Each bag contains
- Easy to chew fibre sources
- Elevated levels of vitamins and minerals
- Easy to digest protein to support topline
- Slow release calories and energy
- Pre- and pro-biotics for gut support
- Biotin for strong hoofs and a shiny coat
Description
Pure Veteran Mix is designed for senior horses that need extra support maintaining condition or are still in regular work. It provides a ration of slow-release calories to help maintain weight or fuel their work. Older horses generally have a higher requirement for vitamins and minerals due to decreased efficiency of absorption in their gut. Therefore, Pure Veteran Mix contains elevated levels of vitamins and minerals to help with this. With easily digestible protein sources, it helps support muscle tone and topline. Low in sugar and starch, Pure Veteran Mix is also ideal for horses that have had laminitis or need a low-sugar, low-starch diet.
If your veteran horse also struggles to chew chaff, but doesn't need a pelleted feed just yet - don't worry! Pure Veteran Mix uses a soft chop, making it easier for older horses to chew. With a built-in balancer tailored for senior horses, this feed contains everything your horse needs, making it simple to buy, easy to feed, and excellent value.
Feeding rate
400-600g per 100kg of body weight depending on condition and work done
Dampen well with water before feeding
Supplied in a 15kg bag
Nutritional Analysis
Digestible Energy | 10MJ/kg | Vitamin B2 | 18mg/kg | Copper | 44mg/kg |
Protein | 14% | Vitamin B6 | 18mg/kg | Manganese | 124mg/kg |
Oil | 7% | Vitamin B12 | 0.1mg/kg | Zinc | 109mg/kg |
Fibre | 37% | Vitamin C | 14mg/kg | Selenium | 0.4mg/kg |
Starch | 3% | Vitamin D3 | 1772iu/kg | Iodine | 0.6mg/kg |
Naturally occurring sugar | 6% | Vitamin E | 354mg/kg | Salt | 1.2% |
Calcium | 1% | Vitamin K | 3.5mg/kg | Lysine | 5.2g/kg |
Phosphorus | 0.4% | Folic Acid | 21mg/kg | Methionine | 1.1g/kg |
Magnesium | 2.7g/kg | Biotin | 5.3mg/kg | Choline | 35mg/kg |
Vitamin A | 10630iu/kg | Niacin | 21mg/kg | FibroFOS 60 | 3.5g/kg |
Vitamin B1 | 22mg/kg | Naturally ocurring Iron | 349mg/kg |
Ingredients
Composition:
- Grass Pellets
- Grass Chaff
- Oatstraw Chaff
- Oatfeed Pellets
- Unmolassed Sugar Beet Flakes
- Rapeseed Oil
- Wheatfeed
- Sunflower ext
- Dark Distiller Grains
- Full Fat Linseed Meal
- Vitamins & Minerals
- Limestone
- Di-calcium Phosphate
- Fructo-oligosaccharides
- Sodium Chloride
- Vistacell Yeast
Additives: Vitamins: Vitamin A 3a627a retinyl acetate 10630 iu/kg, Vitamin D3 3a671 cholecalciferol 1771 iu/kg, Vitamin E 3a700 all rac alpha tocopherol 354 iu/kg Compounds of trace elements: Copper (II) Sulphate Pentahydrate (3b405) 44mg/kg, Zinc Oxide (3b603) 95mg/kg, Calcium Iodate (3b202) 0.8mg/kg, Sodium Selenite (3b801) 0.9mg/kg, Manganese Oxide (3b502) 95mg/kg, Amino acids: L-Lysine (3c322) 3500mg/kg, DL-Methionine (3c301) 890mg/kg. Zootechnical additives: Gut Flora stabilisers: Saccharomyces cerevisiae MUCL39885 (4b1710) 6 billion CFU/kg
Free from:
- Molasses
- Wholegrain Cereals
- Alfalfa
- Soya
- Nutritionally Improved Straw (NIS)
A complementary feed for horses. For equine use only, do not feed to sheep.
Shipping
Delivery to Mainland UK is free for orders of 15 bags and over (except in some postal areas). There is a delivery charge for orders less than 15 bags. This will be applied automatically at the checkout. Some postal areas are subject to an additional delivery surcharge. Any surcharge will appear in your shopping cart prior to checkout. For all other destinations please contact the office on 01458 333 333.
LOVED BY MANY
Specifcally Formulated
As horses age, their digestive efficiency decreases, making it harder for them to absorb essential nutrients. Pure Veteran Mix is specifically designed to address these challenges, with increased levels of vitamins, minerals, and easily digestible protein to support muscle tone, topline, and overall condition.
Naturally Sourced, Planet-Friendly Feeding
At Pure Feed Company, sustainability and natural, clean feeding go hand in hand. Our feeds are made with high-quality, wholesome ingredients, free from artificial additives, to support your horse, naturally. We prioritise responsibly sourced materials and eco-friendly packaging, ensuring our products are as kind to the planet as they are to your horse.
Every Bag, Every Batch - Guaranteed Quality
We are proud to be both NOPS and UFAS certified, ensuring the highest standards of quality and safety in our products. The BETA NOPS (Naturally Occurring Prohibited Substances) certification guarantees that our feeds are carefully formulated and tested to minimise the risk of contamination, making them suitable for competition horses. Our UFAS (Universal Feed Assurance Scheme) certification means that we follow strict manufacturing processes, ensuring full traceability and consistency in every bag. These accreditations reflect our commitment to providing reliable nutrition that horse owners can trust.
What people say
SCIENCE + NUTRITION = RESULTS
Created by Science
Meticulously formulated by equine scientists, each product is the result of scientific research.
Premium Nutrition
We only use high-quality ingredients and a focus on high fibre natural feeds.
World Class Results
Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.
❌ NO MOLASSES
❌ NO ALFALFA
❌ NO NIS (NUTRITIONALLY IMPROVED STRAW)
❌ NO SOYA
❌ NO WHOLEGRAIN CEREALS
Hundreds of people love our feeds
Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead

Thank you for your patience. For help please contact us:
📞 01458 333 333
💻 info@purefeed.com
📩 Send us a dm
#thepurefeedcompany #purefeed #excitingtimesahead
...
Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash

Hopping on the #actionfigure trend with the ReFuel pony set. Cherry the pony comes with a feed scoop, a feed bucket and a bag of Pure ReFuel.
💧 Electrolytes to aid hydration
💪 Amino acids to support muscle recovery
👏 Pre and Probiotics to promote digestive health
🌟 Vitamin C, E and Selenium to protect from muscle fatigue and soreness
🍒 Tasty berry and cherry flavouring to tempt fussy eaters
… all included in Pure ReFuel!
Unfortunately the set is unavailable for purchase but fear not! You can buy a 15kg bag of ReFuel for your horse, 89p per serving and each 500g serving has 46g of sugar and starch which is 9.2%! 🍒
#thepurefeedcompany #purefeed #purefeedrefuel #purerefuel #rehydrationmash #recoverymash
...
🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis

🐴 How Horses Use Sugar & Starch for Energy
Not all energy sources are the same! Here’s how your horse digests & uses sugar vs starch:
🔬 Digestion 101
✔️ Sugar = Quick absorption → Immediate energy.
✔️ Starch = Enzymatic breakdown → Stored as glycogen for later.
⚡️ How the Body Uses Them
✅ Fast fuel for exercise – Muscles use glucose for movement.
✅ Stored glycogen – Acts as an energy reserve.
✅ Converted to fat – Excess sugar is stored long-term.
✅ Gut balance – Too much starch can disrupt hindgut pH, leading to acidosis & colic.
⚖️ The Right Balance = Healthy Metabolism & Performance
✔️ Forage first – Hay/grass provide fibre-based energy.
✔️ Low-starch feeds – Prevent insulin spikes & digestive issues.
✔️ Slow-release fuels – Fibre & oil provide energy without sugar crashes.
📸 - @equiellis
...
Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove

Get to know Pure Feed Brand Ambassador Millie Juleff @montieventing 🩵
Millie is a talented young rider, competing at 4*. With an impressive and competitive string of horses for the coming season we are proud to be supporting Millie and her string.
Take your season to the next level with expert nutrition. Get in touch with our nutrition team, who are always on hand to help.
📧 nutrition@purefeed.com
💬 DM us
📞 01458 333 333
#poweredbypurefeed #purefeed #thepurefeedcompany #allyoufeedislove
...
💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy

💚 Pure Easy 💚
Pure Easy is a fully balanced, complete feed designed to meet all your horse’s nutritional requirements without the need for extra supplements. Each ingredient plays a crucial role in supporting gut health, muscle function, hoof strength, and sustained energy levels - all while keeping sugar and starch to a minimum.
🔬 Scientifically Formulated for Total Nutrition:
➡️ Built-in Balancer
➡️ Chaff Included
➡️ Slow-Release Energy
➡️ Pre- and Probiotics
➡️ Salt
🚫 Free From:
Soya-Free - Ideal for horses with intolerances.
Alfalfa-Free - Gentle on sensitive stomachs.
Cereal-Free & Molasses-Free - Keeping starch (6%) and sugar (4%) low for controlled energy.
No Mould Inhibitors & No NIS (Nutritionally improve straw) – Just clean, high-quality ingredients.
With 33% fibre, low sugar and starch, and a carefully balanced nutrient profile, Pure Easy makes feeding simple - everything your horse needs in one bag, with nothing they don’t.
Do you feed Pure Easy? Let us know in the comments below! 👇
#thepurefeedcompany #purefeed #pureeasy
...
Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove

Did you known the entire Pure Feed range is free from molasses? 💪
Why is this important?
❌ No Sugar Spikes – Molasses is high in sugar, which can cause unwanted energy surges and make some horses fizzy or difficult to manage.
🌿 Ideal for Horses with Metabolic Issues – Our feeds are naturally low in sugar and starch, making them a great choice for horses prone to laminitis, EMS, or Cushing’s (PPID).
💪 Sustained, Cool Energy – Our feeds provide slow-release energy, helping your horse stay focused and perform at their best.
🦷 Better for Teeth – Excess sugar can contribute to dental issues.
Ready to make the change to Pure Feed? Fill out a FREE personalised diet plan, tailored to your horse and their needs. Once complete we will email you the report and a feeding suggestion. It`s as easy as 1,2,3! 🩵
#thepurefeedcompany #molassesfree #purefeed #allyoufeedislove
...
Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness

Laminitis is more than just sore feet-it’s a serious condition affecting the sensitive laminae inside the hoof. But did you know there are different types, each with a unique cause? 👇
🧬 1️⃣ Metabolic Laminitis (Most Common)
🔎 Too much insulin weakens the laminae, increasing damage risk.
Triggered by hormonal imbalances like:
✅ EMS – Often seen in overweight horses with insulin resistance
✅ Cushing’s (PPID) – Common in older horses with a curly coat & muscle loss
🔥 2️⃣ Inflammatory Laminitis
🔎 Too much insulin weakens the laminae, increasing damage risk.
Caused by gut disturbances & illness, such as:
✅ Colic or infections releasing toxins into the bloodstream
✅ Cereal overload, upsetting gut bacteria & triggering inflammation
⏳ 3️⃣ Mechanical Laminitis
🔎 Excess pressure restricts blood flow, weakening the laminae. Occurs when hooves bear too much weight, due to:
✅ Injury, forcing weight onto one limb
✅ Poor hoof balance or hard surfaces
💡 Prevention Starts with Nutrition!
A low sugar, low starch, high fibre diet helps stabilise insulin, reduce inflammation & support gut health. Our laminitis-safe feeds provide balanced nutrition - without cereals or molasses!
📖 Need help? Try our FREE diet plan that you can find on our website!
#thepurefeedcompany #purefeed #allyoufeedislove #laminitis #laminitisawareness
...
Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage
As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️
💬 DM us
📧 info@purefeed.com
📞 01458 333 333
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Introducing Pure Feed Brand Ambassador Jess Hickey, a Grand Prix dressage rider 🩵 @jesshickeydressage
As Jess explains, our nutrition team are here to help! Whether you’ve got a question or would like a recommendation, reach out! We are always on hand to help ⭐️
💬 DM us
📧 info@purefeed.com
📞 01458 333 333
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...
If you’re at @swalcliffeparkequestrian @horse_event5 training ODE today, come by the stand (located next to the showjumping) and say hi to Ruth & Sarah.
They are on hand to help and are giving out ReFuel recovery & rehydration mash samples to every competitor 🍒
If you share a photo of your horse eating ReFuel or post a photo in our selfie frame with the hashtags #refuelwithpurefeed #purefeedhorseevents you could win a prize bundle worth up to £200! ⭐️ You’ve got to be in it to win it
#thepurefeedcompany #purefeed #allyoufeedislove #horseevents

If you’re at @swalcliffeparkequestrian @horse_event5 training ODE today, come by the stand (located next to the showjumping) and say hi to Ruth & Sarah.
They are on hand to help and are giving out ReFuel recovery & rehydration mash samples to every competitor 🍒
If you share a photo of your horse eating ReFuel or post a photo in our selfie frame with the hashtags #refuelwithpurefeed #purefeedhorseevents you could win a prize bundle worth up to £200! ⭐️ You’ve got to be in it to win it
#thepurefeedcompany #purefeed #allyoufeedislove #horseevents
...
Can`t decide between easy and working? Check out the table to see the main differences 💚💙
If you`re still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.
Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm
#pureeasy #pureworking #thepurefeedcompany #purefeed

Can`t decide between easy and working? Check out the table to see the main differences 💚💙
If you`re still on the fence about which one would best suit your horse, take a look at our personalised diet plans. Each plan is specific to your horse and their needs whether they are on the heavier side and need to lose some weight or struggle to maintain condition.
Or if you want a chat, we are on hand to help!
📞 01458 333 333
💻 Email us
📩 Send us a dm
#pureeasy #pureworking #thepurefeedcompany #purefeed
...
Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵
The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!
#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents

Welcome to the Pure Feed water complex at @swalcliffeparkequestrian @horse_event5 training ODE 🩵
The team are here for Sunday & Monday, stop by the tent, have a chat and grab a ReFuel sample! We have a competition running too with a chance to win a bundle up to £200!
#thepurefeedcompany #purefeed #refuel #refuelwithpurefeed #purefeedhorseevents
...
Struggling to find a performance feed that’s suitable for your laminitic horse?
💡 Pure Working is the solution!
Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.
Why Pure Working for Laminitic Horses?
🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.
Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵
#thepurefeedcompany #purefeed #laminitis #laminitisrecovery

Struggling to find a performance feed that’s suitable for your laminitic horse?
💡 Pure Working is the solution!
Designed to be low in sugar & starch, it provides controlled energy while supporting overall nutrition.
Why Pure Working for Laminitic Horses?
🌿 Low Sugar & Starch: Molasses-free, cereal-free, alfalfa-free, and only 10% sugar and starch!
🌿 High Fibre: Supports digestion and a natural gut enviroment
🌿 Slow-Release Energy: For steady, controlled performance
🌿 Complete Nutrition: With essential vitamins, minerals, and amino acids
🌿 Biotin: Helps maintain strong, healthy hooves
🌿 Safe Weight Gain: Supports weight gain without risking insulin spikes in horses at rest.
Want to learn more about feeding your laminitic horse? Comment “FIBRE” below to recieve a link to subscribe to our newsletter for expert tips, updates, and more! 🩵
#thepurefeedcompany #purefeed #laminitis #laminitisrecovery
...
🌟 This is your sign to thank your biggest supporter! 🌟
Whether it’s your mum, dad, family, friends, groom, instructor, or anyone else who’s always there for you - give them a tag and let them know how much you appreciate their help 🩵
Give them a tag in the comments!
Behind every rider is someone cheering them on, lifting them up, making the journey possible, and waiting at the end with some cheesy chips. Let’s show them some love! 👏
#allyoufeedislove #purefeed #thepurefeedcompany

🌟 This is your sign to thank your biggest supporter! 🌟
Whether it’s your mum, dad, family, friends, groom, instructor, or anyone else who’s always there for you - give them a tag and let them know how much you appreciate their help 🩵
Give them a tag in the comments!
Behind every rider is someone cheering them on, lifting them up, making the journey possible, and waiting at the end with some cheesy chips. Let’s show them some love! 👏
#allyoufeedislove #purefeed #thepurefeedcompany
...
When it comes to horse nutrition, there’s a lot to consider- energy, protein, vitamins, minerals, fibre, and the endless number of supplements. Some natural feeds rely solely on fibre and oil, while others focus on whole grains, leaving you to piece together the rest of the diet. That’s why Pure Feed is different- it’s a true complete feed, designed to simplify feeding while ensuring your horse gets everything they need in one easy-to-feed bag!
What Does a Complete Feed Mean?
A complete feed is designed to be fed at a specific rate to provide 100% of a horse’s daily nutritional requirements!
Here`s what`s in every bag:
🟢 High-Quality Fibre
🟢 Balanced Energy Sources
🟢 Premium Balancer Included
Why Does This Matter?
Feeding a complete feed reduces the risk of over- or under-supplementation, which can lead to deficiencies or imbalances. It’s also incredibly convenient - you don’t need multiple feed types or additional supplements. Just follow the feeding guide, and you’ll know your horse is getting everything they need.
If you have any questions about feeding rates or the Pure Feed range, please do reach out as we would be more than happy to help 🩵
#thepurefeedcompany #purefeed #pureworking #completefeed

When it comes to horse nutrition, there’s a lot to consider- energy, protein, vitamins, minerals, fibre, and the endless number of supplements. Some natural feeds rely solely on fibre and oil, while others focus on whole grains, leaving you to piece together the rest of the diet. That’s why Pure Feed is different- it’s a true complete feed, designed to simplify feeding while ensuring your horse gets everything they need in one easy-to-feed bag!
What Does a Complete Feed Mean?
A complete feed is designed to be fed at a specific rate to provide 100% of a horse’s daily nutritional requirements!
Here`s what`s in every bag:
🟢 High-Quality Fibre
🟢 Balanced Energy Sources
🟢 Premium Balancer Included
Why Does This Matter?
Feeding a complete feed reduces the risk of over- or under-supplementation, which can lead to deficiencies or imbalances. It’s also incredibly convenient - you don’t need multiple feed types or additional supplements. Just follow the feeding guide, and you’ll know your horse is getting everything they need.
If you have any questions about feeding rates or the Pure Feed range, please do reach out as we would be more than happy to help 🩵
#thepurefeedcompany #purefeed #pureworking #completefeed
...
Because who doesn’t love some Gary content?! 😍🩵
A #throwback to our content shoot with Pure Feed Brand Ambassador, @amy_inglis1 🎥
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove

Because who doesn’t love some Gary content?! 😍🩵
A #throwback to our content shoot with Pure Feed Brand Ambassador, @amy_inglis1 🎥
#poweredbypurefeed #thepurefeedcompany #purefeed #allyoufeedislove
...
Our Head of Nutrition, Elise, shares her personal experience with equine gastric ulcer syndrome (EGUS) and how it affected her horse. She explains how switching to Pure Feed made a significant difference in her horse, through the right nutrition and careful management, she saw firsthand how a balanced, fibre-rich diet can support the digestive system and overall performance.
If you have been thinking about trying Pure Feed but are unsure where to begin, fill out a free personalised diet plan. We will then send you a report, specifically made for your horse and their needs.
Comment ‘DIET PLAN’ below and we will dm you with a link to the free plan!
#personaliseddietplan #purefeed #thepurefeedcompany

Our Head of Nutrition, Elise, shares her personal experience with equine gastric ulcer syndrome (EGUS) and how it affected her horse. She explains how switching to Pure Feed made a significant difference in her horse, through the right nutrition and careful management, she saw firsthand how a balanced, fibre-rich diet can support the digestive system and overall performance.
If you have been thinking about trying Pure Feed but are unsure where to begin, fill out a free personalised diet plan. We will then send you a report, specifically made for your horse and their needs.
Comment ‘DIET PLAN’ below and we will dm you with a link to the free plan!
#personaliseddietplan #purefeed #thepurefeedcompany
...
Want to know which of our feeds we recommend for horses with ulcers?
The answer is simple: all of them apart from Pure Performance!
Our entire range (aside from Pure Performance) is designed to be low in sugar and starch, molasses and cereal free, and packed with fibre to support a healthy digestive system. Fibre-based feeds encourage saliva production, buffer stomach acid, and help prevent the irritation that can lead to ulcers.
💡 Why not Pure Performance? While it contains oats for controlled energy, it`s carefully balanced with added fibre, prebiotics, and probiotics for gut support – but it`s not our top choice for horses prone to ulcers.
Have questions about feeding a horse with ulcers? Drop them below! 🌱
#thepurefeedcompany #purefeed #egus #equinegastriculcersyndrome #equineulcers

Want to know which of our feeds we recommend for horses with ulcers?
The answer is simple: all of them apart from Pure Performance!
Our entire range (aside from Pure Performance) is designed to be low in sugar and starch, molasses and cereal free, and packed with fibre to support a healthy digestive system. Fibre-based feeds encourage saliva production, buffer stomach acid, and help prevent the irritation that can lead to ulcers.
💡 Why not Pure Performance? While it contains oats for controlled energy, it`s carefully balanced with added fibre, prebiotics, and probiotics for gut support – but it`s not our top choice for horses prone to ulcers.
Have questions about feeding a horse with ulcers? Drop them below! 🌱
#thepurefeedcompany #purefeed #egus #equinegastriculcersyndrome #equineulcers
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Every horse has unique nutritional needs based on their age, workload, and condition 🐴
Filling out a diet plan helps create a tailored feeding approach to keep them performing well, and feeling their best. Get expert guidance and take the guesswork out of feeding today by filling out a FREE personalised diet plan 🩵
🔗 link in bio
#thepurefeedcompany #purefeed #allyoufeedislove

Every horse has unique nutritional needs based on their age, workload, and condition 🐴
Filling out a diet plan helps create a tailored feeding approach to keep them performing well, and feeling their best. Get expert guidance and take the guesswork out of feeding today by filling out a FREE personalised diet plan 🩵
🔗 link in bio
#thepurefeedcompany #purefeed #allyoufeedislove
...
Made in the UK
We are proud to ay that all of our feeds are produced here in the UK
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We offer FREE SHIPPING for all orders in the UK with 15 bags and over*
Sustainable
We are dedicated to playing our part in making the world more sustainable
100% Natural
FAQs
All of our feeds, except Pure Performance, are suitable for laminitics. These feeds are formulated with low sugar and starch levels, which are crucial in managing laminitis. High sugar and starch intake can cause insulin spikes, leading to increased laminitic risk. Let’s take a look at each of our products from the complete range that is safe for laminitic horses:
Our Pure Balance, Pure Fibre Balance and Pure Easy are all suitable to feed to a horse or pony that may have previously had laminitis, or horses that have other conditions that require them to have a low sugar and starch diet. They are all fibre based and contain no molasses or wholegrain cereals. The combined sugar and starch level is 10% or less in these feeds, apart from our Pure Balance. Our Pure Balance has a slightly higher combined sugar and starch content, however it has a much smaller feeding rate so still only provides a small amount. They are all low calorie and will ensure that your horse is getting all the essential daily nutrients that they require, including vitamins and minerals. This is especially important for horses that have a history of laminitis for example and who may be on a restricted diet. Our Pure Working also has a combined sugar and starch level of 10%. The higher oil content of the Pure Working makes it suitable to feed to a horse that needs a low starch diet, due to laminitis for example, but that is also underweight and needs to gain some condition. Using oil in the feed helps to provide the horse with extra calories, in a safe way. Our Veteran range consists of our Pure Veteran Mix and Pure Veteran Pellets. Both of these feeds are suitable to feed to older horses that have previously had laminitis or other similar conditions that require them to have a low sugar and starch diet.
Yes, all of our complete feeds are fortified with essential vitamins and minerals; they contain a balancer, gut balancer, biotin, and salt. This means that each of our complete feeds provides everything your horse needs in just one bag. The inclusion of these key ingredients ensures your horse receives balanced nutrition for overall health, hoof support, digestive function, and electrolyte balance, all in a single, easy-to-feed product.
For horses that tie up, any of our feeds are suitable, except for Pure Performance. We recommend feeding Pure Refuel alongside the base feed to provide additional support, including electrolytes, selenium, and other important nutrients that aid in muscle function and recovery. This combination helps to replenish what’s lost during exercise, promoting optimal muscle health and reducing the risk of tying up
Support muscle health and hydration. Shop Pure ReFuel today for low-starch, high-fibre nutrition with balanced electrolytes to prevent tying up and promote recovery.
Pure Veteran Mix can be fed dry, soaked or anywhere in between depending on your horse’s preference! The chaff used in the Veteran Mix is carefully selected to be soft and easy to chew so ideal for older horses.
While Pure Veteran Mix doesn’t included any specifc joint ingredients, it is packed full of omega-3 fatty acids and antioxidants to help support your older horse’s joints.
Yes, Pure Veteran Mix uses a specially selected soft chaff that is easier to chew, perfect for older horses with poor teeth or those who struggle to chew. It can be fed dry or soaked depending on your horse’s preferences.