Our Brand Ambassadors

Feeds used: Fibre Balance and Easy, ReFuel after events.

Meg has worked with The Pure Feed Company since 2018 and events at grassroots level with her team of ponies. She has competed at the prestigious Badminton Grassroots championships multiple times, finishing 3rd place in 2023 with Jam! With years of experience in the equestrian world, Meg’s dedication to providing the best care for her horses aligns perfectly with Pure Feed’s commitment to natural, high-quality nutrition. Her expertise, enthusiasm, and genuine love for horses make her an invaluable member of the Pure Feed family.

Feeds used: Working and Condition Mix depending on energy levels required, Stud to youngstock.

Amy Inglis is a top British showjumper, known for her talent, dedication, and strong partnerships with her horses. A member of Great Britain’s World Class Performance Programme and a Rolex Young Riders Academy graduate, she made her CSI5* debut at just 22. Amy balances competing, producing young horses, and coaching. Amy trusts Pure Feed to keep her horses performing at their best, feeding Pure Condition Mix and Pure Working for her competition horses, while her young horses, broodmares, and foals thrive on Pure Stud.

Feeds used: Fibre Balance and Easy, ReFuel after training.

Sophie competes internationally at Junior level dressage. Pure Feed has proven to be the perfect fit for Camilla, Sophie’s 6-year-old ulcer prone mare. Pure Fibre Balance provides the gentle, natural nutrition Camilla needs to stay perform her best. 

Feeds used: Easy, with the addition of Working before shows

Violet, a talented 14-year-old international dressage rider, has proudly represented The Pure Feed Company as a brand ambassador since November 2023. Competing with her two ponies, Paddy and Tom, Violet brings a remarkable level of skill and dedication. As a rising star in the dressage world, Violet works hard to ensure her ponies look and feel their best, she feeds Pure Easy day-to-day, and switches to Pure Working before any big competitions to help with the ponies’ energy levels.

Feeds used: Working, with ReFuel after competing

Megan has been a valued member of the team since she first trialled the feed at the start of 2024. It was vital to Megan that any feed she used was non-heating and kind to her ulcer prone gelding Cooley Hawk’s gut. After we reached out to discuss a potential partnership, Megan trialled Pure Working and after just 1 month was already blown away by the difference in her horses! Megan events Cooley Hawk at Novice level, while skilfully producing her young mare Cali, she exemplifies dedication and passion in the sport, and we are so proud to have her as part of the team here at Pure Feed.

Feeds used: Performance, Condition Mix, Pure Linseed and ReFuel after training and events. 

Joel Hart is a talented young event rider making his mark on the sport. At just 22, he has already secured multiple top-five finishes at Intermediate/CCI2* and is part of the British Equestrian Young Professionals Programme 24/25. With big ambitions for 2025, he aims to step up to CCI3* with Sahara while carefully producing his exciting young horse, Zelda, for the future. To keep his horses performing at their best, Joel fuels them with Pure Performance Mix, Pure Condition Mix, Linseed, and Refuel, ensuring they have the energy and recovery support needed for competition.

Feeds used: Veteran Pellets and ReFuel after training.

Erin is an international dressage rider from Ireland who competes with her gelding, Thomas. Thomas is fed on Pure Veteran Pellets, enjoying warm mashes before training and ReFuel after work and competitions. Erin takes care to keep his diet consistent, even when travelling abroad. She always plaits him herself before tests – a quiet moment they both enjoy. With Pure Feed providing reliable nutrition, Thomas stays well-fuelled and ready for the demands of competition and travel.

Feeds used: Balance and Linseed to the good doers and Condition Pellets over ride weekends. ReFuel at competitions.

Georgina Vaughn is a dedicated equine vet and one of the UK’s leading endurance riders. Recently placing 3rd in the 152km CEI2* 70+(2) at Fontainebleau, France, on Vlacq Zilal, she continues to make her mark on the international endurance scene. With a strong veterinary background, Georgina has used Pure Feed for years, appreciating its science-led approach – fueling horses with oil instead of cereals while keeping sugar and starch levels low to support sustained performance and wellbeing.

Feeds used: Fibre Balance, Condition Mix, Easy, ReFuel after events.

Phoebe Sydenham began her equestrian journey by rescuing Hattie, a pony with EMS, sparking a passion for giving horses a second chance. Now with a growing string of horses, Phoebe enjoys doing a bit of everything – from eventing and showjumping to fun rides and even the occasional game of polo. A natural in front of the camera, she has a love for media and interviewing- if you were at Badminton 2024, you might have even caught her chatting with fellow Pure Feed rider Meg!

Feeds used: Easy and Condition Mix, ReFuel after competing.

Lily Chandler is a showjumping rider with ambitions of competing in the Bronze League, backed by a strong string of horses, including Polly and Eric. Starting out as a social media influencer, she has successfully turned her passion into a career, running a thriving schooling livery yard. With a variety of horses coming through her stables, Lily loves how easy Pure Feed is to adjust based on each horse’s needs. The low sugar content ensures it’s suitable for all, making it her go-to choice for keeping her team in top condition.

Feeds used: Fibre Balance and Easy, ReFuel after competitions.

Madi Haerr is an international dressage rider representing Great Britain, recently shortlisted for the 2024 Pony European Championships and winning at Wellington CDI with over 70%. With a background in eventing and showjumping, Madi brings versatility to her dressage journey, having also competed for Wales at the Home Nations. She fuels her horses with Pure Feed, trusting its balanced, fibre-first approach to support their performance, condition, and longevity.

Feeds used: Condition Pellets, and Condition Mix, ReFuel after competing.

Morgan Haer is an international dressage rider competing at FEI Young Rider levels. A British Dressage National Academy athlete, she has been selected to represent Great Britain at Hickstead CDI and in Belgium, marking exciting milestones in her career. Morgan balances a strong and growing string of horses, including her powerhouse 18.3hh partner, Boss. She trusts Pure Feed to fuel her team, keeping them feeling and performing at their best with balanced nutrition that supports strength, stamina, and progression up the levels.

Feeds used: Condition Mix, Performance Mix and Easy. Plus all her horses love Refuel after training!

Kate Tarrant is a professional event rider who runs Littleton Manor Equestrian Centre in Reigate, Surrey. With aspirations to reach the pinnacle of three-day eventing, she has built a strong string of horses, supported by internationally renowned trainers and world-class facilities. Her achievements include winning the Novice Owner Rider Championships, qualifying for the Festival of Eventing at Gatcombe, and being long-listed for the British Rural Riders Team.

Feeds used: Easy. 

Caroline is a BHSII-qualified dressage rider and trainer who has competed up to Inter I at Premier League. She produced her horse Little Lewis from a yearling to Inter I and won the 2022 BD Elementary National Championship with her mare Freya.

She trains riders from grassroots to Grand Prix, with students achieving success at National and International level. Caroline trains her daughter Sophie, a successful junior international rider.