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DIET PLAN

Free Personalised Diet Plan

Fill out the user-friendly form on this page, and receive your free personalised diet plan. Give your horse the advantage of customised nutrition for enhanced health, performance, and happiness.

Unleash The Benefits Of A Free, Personalised Diet Plan From For Your Horse.

Our nutritionists will create a tailored feeding programme to ensure your horse receives the perfect balance of nutrients, vitamins, and minerals. Our personalised diet plans consider age, condition, workload, and specific requirements, promoting overall health and well-being.

Say goodbye to hours of research into horse nutrition. The form for your horse’s information is quick and easy to fill in. Just provide basic information about your horse and you will receive a comprehensive feeding programme within one working day ready to implement.

Need help with the form or want to talk to an expert?

Once you have completed the form, our nutritionists will send you a personalised diet plan for your horse. Alternatively you can speak to a nutritionist by calling 01458 333 333 (Mon–Fri, 9:00am–5:00pm).

Thousands of people love our feeds

✨ GIVEAWAY TIME! ✨We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛The Prize includes:
• The legendary  Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feedHow to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)📅  The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries onlyThis giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway

✨ GIVEAWAY TIME! ✨

We’re giving you the chance to win the ultimate Pure Feed look - our always popular, highly sought-after kit! 🐴💛

The Prize includes:
• The legendary Pure Feed branded Stormtech gilet
• Exclusive money-can’t-buy Pure Feed branded Le Mieux saddle pad (in cc or dr)
• £20 Pure Feed voucher towards your horse’s favourite feed

How to enter:
1️⃣ Make sure you’re following @thepurefeedcompany
2️⃣ Tag a friend in the comments (each new comment with a tag counts as an entry!)

📅 The winner will be announced on the 30th September
🏆 The winner will be picked at random and contacted directly by us
🇬🇧 UK entries only

This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.

Good luck 🍀
#thepurefeedcompany #purefeed #allyoufeedislove #equinegiveaway
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We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen📞 01629 55084You can find Horse & Hen in Matlock, 📍 DE4 5NDFor more information have a look at their website www.horseandhen.co.uk 💻We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️Alternatively if you're a retailer interested in stocking Pure Feed, we’d love to hear from you!#Proudtostockpurefeed #thepurefeedcompany #purefeed

We’re pleased to share that Horse & Hen are a Pure Feed stockist! 🛒
@horse_and_hen

📞 01629 55084

You can find Horse & Hen in Matlock, 📍 DE4 5ND


For more information have a look at their website www.horseandhen.co.uk 💻

We love supporting our stockists! If you supply Pure Feed and would like us to showcase your business, please reach out to marketing@purefeed.com for your own stockist spotlight post ⭐️

Alternatively if you`re a retailer interested in stocking Pure Feed, we’d love to hear from you!

#Proudtostockpurefeed #thepurefeedcompany #purefeed
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🥣 Meadow Mash = box rest saviour!Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!#thepurefeedcompany #purefeed #dietplan #equinenutrition

🥣 Meadow Mash = box rest saviour!

Tara might wear more than she eats, but this simple feed was a real game changer for her. During a period of box rest she started refusing her normal hay, which made it tricky to keep her fibre intake and hydration levels up.

Enter Meadow Mash. Its soft, soaked fibre was easy for her to eat, helped her stay hydrated, and most importantly, kept her gut moving when she needed it most!

#thepurefeedcompany #purefeed #dietplan #equinenutrition
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When Meadow Mash just tastes that good 👅Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌📍to find your nearest stockist, head on over to our interactive map on our website.#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

When Meadow Mash just tastes that good 👅

Did you know you can feed up to 1 kg per 100kg body weight of the horse per day!

Designed to mimic the nutritional value of hay, Pure Meadow Mash is suitable for a variety of horses, from older horses with poor dentition to competition horses needing extra fibre and hydration. It can be used as a partial hay replacer and soaks in just 5 minutes 🙌

📍to find your nearest stockist, head on over to our interactive map on our website.

#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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Spotting the Signs of Cushing's early? 👀The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.Common clinical signs include:🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵  Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵  Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵  Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵  Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵  Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition

Spotting the Signs of Cushing`s early? 👀

The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.

Common clinical signs include:

🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.

If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.

As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

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Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances💻Learn more about Meadow Mash on our website – link in bio.#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash

Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?

1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances

💻Learn more about Meadow Mash on our website – link in bio.

#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
...

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Meet Ellis also known as @equiellis 👋Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

Meet Ellis also known as @equiellis 👋

Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.

Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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"We love Pure Feed, the only feed keeping Lenny's gut happy, it has been a life changer"We absolutely love hearing feedback like this! 🙌A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.👉 Tap the link in our bio to request yours today!Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition

"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"

We absolutely love hearing feedback like this! 🙌

A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!

Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.

👉 Tap the link in our bio to request yours today!

Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬

#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
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At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.Why?
🔬 Because soya isn't for every horse. While it's a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.💡We've reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree

At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.

Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.

💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya

🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.

From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.

✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.

Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
...

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"My horse lives out 24/7, they're a good doer, why would I bother feeding a balancer?"It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷Not quite.While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forageAll in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.📍Find your local stockist through the interactive map on our website. It's simple, type in your postcode and our map will do the rest!#thepurefeedcompany #purefeed #purebalance #allyoufeedislove

"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"

It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷

Not quite.

While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.

UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.

✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage

All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.

📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!

#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
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☀️ August Bank Holiday Weekend Update ☀️The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.If it’s something urgent, please email info@purefeed.com 📧Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦That's all from us and we hope you have a lovely bank holiday!Let us know in the comments what you are doing with your horse on Monday ⬇️#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday

☀️ August Bank Holiday Weekend Update ☀️

The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.

If it’s something urgent, please email info@purefeed.com 📧

Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦

That`s all from us and we hope you have a lovely bank holiday!

Let us know in the comments what you are doing with your horse on Monday ⬇️

#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
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#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseeventsDon’t panic, there’s still time to enter.Good luck! 🍀

#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️

Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵

To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents

Don’t panic, there’s still time to enter.

Good luck! 🍀
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