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Natural, balanced, and simple-to-feed solutions for your horse

Supporting happy horses with honest, transparent nutrition

Scientifically
Formulated

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Complete

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NOURISHMENT

The Perfect Feed for Every Horse

No matter your horse’s lifestyle, whether a high-performance athlete, a happy hacker, or a beloved companion, Pure Feed has the ideal solution. Scientifically designed and packed with premium ingredients, our feeds target your horse’s specific needs for energy, recovery, digestion, and overall well-being.

Scientifically Formulated

Meticulously formulated by equine scientists, each product is the result of scientific research.

Nutritionally Complete

We only use high-quality ingredients and focus on high-fibre natural feeds.

Best Performance Guaranteed

Pure Feed offers a solution for every horse, from happy hackers to Olympic athletes.

What People Say About Purefeed

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been ...
Read More
Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next ...
Read More
Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure ...
Read More
Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on ...
Read More
Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of ...
Read More
Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable

Made in the UK

We are proud to say that all of our feeds are produced here in the UK

FREE Shipping

We offer FREE SHIPPING for all orders in the UK with 15 bags and over*

Sustainable

We are dedicated to playing our part in making the world more sustainable

100% Natural

We use high-quality ingredients and no unnecessary additives. 

NUTRITION

Complete Horse Feed Solutions

Tailored nutrition for every horse, ensuring optimal health and performance.

In-House Nutritional Team

Experts in their field giving you access to the best dietary plan for your horse.

Trust

Join Our Community

Connect with fellow horse owners and share experiences in equine nutrition.

Customised Feeding Plans

Personalised plans for optimal equine nutrition.

Stockists

Find Your Local Stockist

Find your local Purefeed stockist today and discover the perfect nutrition for your horse.

Complete Horse Feed
Solutions

Tailored nutrition for every horse, 
ensuring optimal health and
performance.

In-House Nutritional Team

Experts in their field giving you access to the best dietary plan for your horse.

Trust

Join Our Community

Connect with fellow horse owners and share experiences in equine nutrition.

Customised Feeding Plans

Personalised plans for optimal equine nutrition.

Stockists

Find Your Local Stockist

Find your local Purefeed stockist today and discover the perfect nutrition for your horse.

A much easier way of feeding
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically ...
Read More
Cerys
We bought a bag the day after I received the diet plan after she completely refused to eat her previous feed anymore and was practically starving herself. I have been slowly increasing the amount of the pure easy I've been giving her and so far she's loving it! It's a much easier way of feeding, very impressed!
A much easier way of feeding
Cerys
Loving Pure Feed and his tummy is too!
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at ...
Read More
Sue
Herbert has been on the Pure condition pellets for a week now and is loving it. His tummy is too, as no faecal water at all - rear end lovely and clean. I'm ordering a pure linseed with my next order. He's having some time off to get some weight on and is out on some grass in the middle of the tracks during the day. Thanks so much Pure Feed!
Loving Pure Feed and his tummy is too!
Sue
A huge improvement in her temperament and skin!
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! ...
Read More
Sabrina
Bonnie is doing amazing on it! I started using it around 3 weeks ago and already there is a huge improvement in her temperament and skin! She still has enough energy for hacking 4 days a week and hunting every weekend too!
A huge improvement in her temperament and skin!
Sabrina
My pony has never looked or moved better!
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He ...
Read More
Polly
I have been using your feed for 3 years now and I can say that my 25 year old pony has never looked or moved better. He really struggles with the winter so we have him your micronised linseed alongside his pure veteran and his coat and weight maintenance was superb. With the two new ponies we have started to transition them over to the feeds recommended in the diet plan and they seem very happy. It is so reassuring to know that the ponies are getting everything that they need from your feed. So thank you and for all of your advice and knowledge.
My pony has never looked or moved better!
Polly
All look marvellous!
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely ...
Read More
Joyce Simpson
Everything marvellous they are all doing great. Just like it even better when your feed is on offer the gang are looking great with lovely shiny coats
All look marvellous!
Joyce Simpson
I can see a huge difference and improvement
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not ...
Read More
Sophie Ferragut
I can see a huge difference and improvement, body and muscle are looking so much better, nearly too good, and I have noticed he's not hungry all the time as before and eats a bit less hay so saving on money al around. Loving your product!
I can see a huge difference and improvement
Sophie Ferragut
A brilliant system
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
Aletheia Gardiner
Absolutely over the moon with it, a brilliant system and perfect for my good doer 10000/10 love it and won't be swapping
A brilliant system
Aletheia Gardiner
Genuinely really impressed with Pure Feed!
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy ...
Read More
Emma McFarlane
I am genuinely really impressed with PureFeed. We have been using Pure Easy for around 2 months now - it's very palatable and my horses energy levels have been good, shiny coat etc! It's very reasonably priced which is one of the main reasons I decided to try it!
Genuinely really impressed with Pure Feed!
Emma McFarlane
Wish I'd found it sooner!
It's so simple!.
Leah William
It's so simple!.
Wish I'd found it sooner!
Leah William
Pure Feed transformed my horse!
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Sara Constable
My old horse did amazing on it. My new horse is now on your feed too, and I have to say it has transformed him
Pure Feed transformed my horse!
Sara Constable
Feeding Your Horse Just Got Easier

Get a Free Tailored Diet Plan

Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.

Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.

Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.

In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.

Feeding Your Horse Just Got Easier

Get a Free Tailored Diet Plan

Feeding your horse shouldn’t feel like a guessing game. That’s why we created our free diet plan service – to give you instant access to professional, personalised advice without the hassle or the cost.

Simply tell us about your horse, and our team of nutritionists will build a tailored feeding plan just for them. Whether you’re managing weight, building condition, or supporting performance, we take the stress out of choosing the right feed.

Want to know how it works?
▶️ Watch the video to see how easy it is and why thousands of owners trust our free service.

In just a couple of minutes, you’ll see how simple it is to get started – and how valuable the right feeding plan can be.

Thousands of people love our feeds

Spotting the Signs of Cushing's early? 👀The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.Common clinical signs include:🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵  Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵  Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵  Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵  Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵  Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition

Spotting the Signs of Cushing`s early? 👀

The clinical signs of PPID develop gradually, and in the early stages they can be easily overlooked. Understanding what to look for allows for earlier intervention, which improves long-term management.

Common clinical signs include:

🩵 Changes in coat – A longer, often curly coat that doesn’t shed fully in summer (hirsutism) is a hallmark sign, but early PPID can cause a subtle delay in shedding rather than a dramatic coat change.
🩵 Abnormal fat distribution – Fat pads may develop above the eyes, along the crest of the neck, or over the tailhead, while muscle loss occurs over the topline.
🩵 Lethargy and reduced performance – Horses may seem less willing to work or tire more quickly.
🩵 Increased thirst and urination – Linked to hormonal disruption affecting water balance.
🩵 Recurrent infections – Poor immune regulation means wounds heal more slowly and skin, respiratory, or hoof infections may occur more often.
🩵 Laminitis – One of the most serious complications. Even mild or recurring bouts warrant investigation for PPID, especially in older horses.

If you notice one or more of these signs, particularly in an older horse, speak to your vet about testing ACTH levels. Early diagnosis allows for medical treatment (such as pergolide) combined with dietary adjustments to better control symptoms.

As for diet, the Pure Feed range is suitable for horses with PPID (excluding Performance). We have a feed for you. To find the right one, fill out a FREE Personalised diet plan today and our nutrition team will email you an in-depth diet plan for your horse - available on the Pure Feed website 💻
#thepurefeedcompany #purefeed #dietplan #equinenutrition
...

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Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances💻Learn more about Meadow Mash on our website – link in bio.#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash

Pure Meadow Mash is a versatile, fibre-rich feed designed to be fed soaked. While many horses enjoy it simply as part of their daily routine, it’s particularly valuable in situations where fibre quality, hydration, or digestive health need extra support.
When would I need to feed meadow mash?

1️⃣As a hay replacer for horses with dental issues

2️⃣ When pasture or hay quality is poor

3️⃣ For horses prone to laminitis

4️⃣ To encourage drinking and improve hydration

5️⃣ When travelling long distances

💻Learn more about Meadow Mash on our website – link in bio.

#purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition #meadowmash
...

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Meet Ellis also known as @equiellis 👋Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

Meet Ellis also known as @equiellis 👋

Ellis competes across Working Hunter, showjumping, dressage, and eventing. She keeps her horses in top condition by feeding a variety of Pure Feed mixes, including Easy, Stud, Veteran, and Performance – tailored to each horse’s needs.

Want to know which feed could work best for your horse? 📋 Try our free diet plan service today via the link in our bio.

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
...

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"We love Pure Feed, the only feed keeping Lenny's gut happy, it has been a life changer"We absolutely love hearing feedback like this! 🙌A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.👉 Tap the link in our bio to request yours today!Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition

"We love Pure Feed, the only feed keeping Lenny`s gut happy, it has been a life changer"

We absolutely love hearing feedback like this! 🙌

A very big thank you to Janice for sharing her story about Lenny and trusting Pure Feed to keep him feeling his best!

Every horse is different, which is why our team offers free personalised diet plans to help you find the perfect feed for your horse’s needs.

👉 Tap the link in our bio to request yours today!

Have you seen a difference since feeding Pure Feed? We’d love to hear your story too! Share it with us in the comments or drop us a message 💬

#thepurefeedcompany #purefeed #poweredbypurefeed #allyoufeedislove #equinenutrition
...

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At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.Why?
🔬 Because soya isn't for every horse. While it's a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.💡We've reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree

At Pure Feed, we believe in keeping things simple, honest, and effective. That’s why we’ve taken the step to make all our mixes completely soya-free.

Why?
🔬 Because soya isn`t for every horse. While it`s a common protein source, some horses can be sensitive to it and many owners are looking for feed that avoids soya for digestive, behavioural, or environmental reasons.

💡We`ve reformulated our recipes using linseed and rapeseed oil instead, giving you:
✔️ Natural, slow-release energy
✔️ Excellent coat shine and skin support
✔️ A rich source of omega 3s and quality protein without the reliance on imported soya

🌍 Plus, this shift supports our move toward GMO-free, more sustainable formulations without compromising performance or palatability.

From happy hackers to top-level eventers, more horses than ever are thriving on our complete, soya-free mixes.

✅ All still cereal-free (except Performance), molasses-free, and fully balanced with vitamins, minerals, digestive support and more - so you don’t need to add a thing.

Not sure which of our soya-free mixes is right for your horse? Fill out our free diet plan form today and our expert nutrition team will put together a tailored plan to suit your horse’s needs ➡️ link in bio!

#thepurefeedcompany #purefeed #allyoufeedislove #equinenutrition #soyafree
...

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"My horse lives out 24/7, they're a good doer, why would I bother feeding a balancer?"It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷Not quite.While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forageAll in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.📍Find your local stockist through the interactive map on our website. It's simple, type in your postcode and our map will do the rest!#thepurefeedcompany #purefeed #purebalance #allyoufeedislove

"My horse lives out 24/7, they`re a good doer, why would I bother feeding a balancer?"

It’s a common question and a logical one. If your horse is out all day, grazing constantly, surely they’re getting everything they need? 🤷

Not quite.

While grass provides bulk, calories, and some nutrients, it’s rarely nutritionally complete, especially in modern UK grazing systems. In fact, many of the essential micronutrients horses require for long-term health are either in short supply, highly variable, or blocked by other elements in the diet.

UK soils are naturally low in copper, zinc, selenium & iodine, and modern ryegrass is bred for sugar, not minerals. Plus, high iron and potassium can block absorption of key elements.

✅ A balancer is your nutritional safety net. It provides:
🔹 Chelated minerals for optimum absorption
🔹 Essential amino acids for topline, skin and hooves
🔹 Antioxidants like vitamin E and selenium
🔹 B vitamins for energy metabolism and focus
🔹 Digestive support to help the gut cope with variable forage

All in a concentrated, low-calorie, cereal-free format.
So even if your horse is at grass 24/7, a balancer ensures they’re not just getting by but thriving. It covers the invisible shortfalls in modern forage and supports long-term metabolic balance, resilience and performance.

📍Find your local stockist through the interactive map on our website. It`s simple, type in your postcode and our map will do the rest!

#thepurefeedcompany #purefeed #purebalance #allyoufeedislove
...

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☀️ August Bank Holiday Weekend Update ☀️The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.If it’s something urgent, please email info@purefeed.com 📧Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦That's all from us and we hope you have a lovely bank holiday!Let us know in the comments what you are doing with your horse on Monday ⬇️#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday

☀️ August Bank Holiday Weekend Update ☀️

The Pure Feed team will be out of the office on Monday 25th August for the bank holiday. Any messages or emails sent during that time will be picked up when we’re back on Tuesday 26th August.

If it’s something urgent, please email info@purefeed.com 📧

Please note that delivery times may be slightly slower due to the long weekend, so please allow for this 📦

That`s all from us and we hope you have a lovely bank holiday!

Let us know in the comments what you are doing with your horse on Monday ⬇️

#purefeed #thepurefeedcompany #allyoufeedislove #bankholiday #augustbankholiday
...

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#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseeventsDon’t panic, there’s still time to enter.Good luck! 🍀

#throwback to the weekend, the team enjoyed their time at Broadway ODE @horse_event5 ☀️

Did you get a free sample of Pure ReFuel? If yes you can enter our giveaway! At the end of the season we will be picking one person to win a bundle worth up to £200 including a money can’t buy, Pure Feed saddle pad 🩵

To enter, post a picture or video of your horse eating refuel at horse events, tag us and use the hashtags #refuelwithpurefeed #purefeedhorseevents

Don’t panic, there’s still time to enter.

Good luck! 🍀
...

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🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrientsUnderstanding these changes helps you balance your horse’s diet more accurately 💪That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲#thepurefeedcompany #purefeed #equinenutritionHave you noticed your grass affecting your horse's energy or weight?👇

🌱 Why do nutrient levels in grass change?
It’s not just about what you see, it’s what’s inside that counts!

Factors like sunlight, temperature, rainfall, and time of day all affect the sugar, protein, and fibre content in your field. That means your horse’s intake can vary hugely depending on the season or even the weather that week.

🐴 Spring and autumn = higher sugars
☀️ Summer = slower growth, lower fibre
🌧️ Wet conditions = faster growth, but diluted nutrients

Understanding these changes helps you balance your horse’s diet more accurately 💪

That’s why feeding a balancer is key, it tops up essential vitamins, minerals, and amino acids your horse might be missing. Our premium balancer is included in every mix, so your horse gets everything they need in one simple feed.

Not sure what’s right for your horse? Get a FREE personalised diet plan from our expert team of nutritionist via the link in bio 📲

#thepurefeedcompany #purefeed #equinenutrition

Have you noticed your grass affecting your horse`s energy or weight?👇
...

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The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒You can find them next to the showjumping 📍#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents

The team are having a great time in the sun at @horse_event5 Broadway ODE ☀️

Ruth and Liv are on hand to provide feed advice, answer any questions you may have and to give out complimentary samples of ReFuel, our recovery and rehydration mash 🍒

You can find them next to the showjumping 📍

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #horseevents
...

464 0
Struggling with weight gain, poor condition, or fussy eating? 🤔Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.Click the link in our bio or head on over to the Pure Feed website 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition🎥 - @blossett_pr  @lily.equestrian

Struggling with weight gain, poor condition, or fussy eating? 🤔

Stop wasting time (and money) guessing what your horse needs. Fill out our FREE diet plan form and get a tailored feeding plan from our expert nutritionists - so you can see real results, faster.

Click the link in our bio or head on over to the Pure Feed website 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

🎥 - @blossett_pr @lily.equestrian
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🌱 Looks can be deceiving…During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.☀️ What happens in a heatwave?- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)#purefeed #equinenutrition #thepurefeedcompany

🌱 Looks can be deceiving…

During UK heatwaves, your horse’s grazing might look green and healthy, but at the cellular level, it’s a very different story and it could be putting their health at risk.

☀️ What happens in a heatwave?

- Grass stops growing, so sugars (NSCs) build up, especially in the afternoon.
- This can push sugar + starch levels well above 15%, increasing laminitis risk.
- Meanwhile, essential nutrients drop.

🔍 The hidden problem:
- Minerals: Magnesium, zinc, copper & selenium decline.
- Vitamin E & Omega-3s: Sensitive to heat stress, especially in horses in work or with metabolic issues.
- Protein: Quality falls, affecting topline, repair & hooves.
- Fibre: Less digestible, so energy extraction drops.

💡 Why it matters:
Your horse may be over-consuming sugars while missing vital nutrients, leading to:
❌ Hoof & coat issues
❌ Poor muscle tone
❌ Behaviour changes
❌ Higher laminitis risk

✅ Pure Balance provides the missing link. A concentrated source of vitamins, minerals, amino acids, and digestive support with no added sugar or starch. It’s also included in every mix in the Pure Feed range, so you can be confident your horse’s diet is always balanced, no matter the grass quality. Whether your horse is on full turnout or restricted grazing, adding a balancer is essential in periods of forage imbalance, like heatwaves, drought, or spring flushes.

📋 Want to know exactly what your horse needs right now? Fill in our free diet plan form and get personalised advice from our expert nutritionists (link in bio)

#purefeed #equinenutrition #thepurefeedcompany
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We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵ReFuel is the perfect choice for native ponies as  it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.For more information have a look at our website! 💻#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

We were delighted to catch up with @equiellis at the National Pony Society Summer Championships with her boys, Nico & Dandy 🩵

ReFuel is the perfect choice for native ponies as it is low in sugar and starch, making it suitable for horses and ponies with metabolic conditions such as EMS, laminitis, PPID & equine gastric ulcer syndrome.

For more information have a look at our website! 💻

#purefeed #poweredbypurefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition

It was great to see Pure Feed Brand Ambassador @joelsebhart out at @rectoryfarmarena for the 1.20 class 🩵

Sahara is fed on Pure Performance and linseed. Joel also uses ReFuel for after strenuous training or after a round 💪

The Pure Feed range accommodates all horses from those out of work or retired, to those competing at a high level. To find the right feed for your horse based on their needs, fill out a FREE personalised diet plan today. Comment “DIET PLAN” for more information ⭐️

#poweredbypurefeed #purefeed #allyoufeedislove #thepurefeedcompany #equinenutrition
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